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WWE BRAND SPLIT 2.0


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That new show "Queen Of The South" which is the American version of La Reina Del Sur looks promising for USA. 

For the brand split to really work, they need to be independent of each other but we know that won't happen.

 

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Yeah - considering they could have signed Masters anytime over like the last 5 years including after he ripped a tree out of the god damn ground, I think most of us realized that that shipped has sailed

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48 minutes ago, Niners Fan in CT said:

He's going to be the special weekly guest on Smackdown!

Remember when John Cena was supposed to be fired after not helping Wade Barrett win the WWE Championship? He still showed up every week! 

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5 hours ago, Smelly McUgly said:

OK, so was USA significantly better off  ratings-wise in 2014? I'm wondering how Vince McMahon wasn't able to wring more money out of that last TV agreement if, just two years later, they're basically the only significant product on the whole USA network when it comes to ratings. 

Ratings or not, what I remember is basically USA was the only "real" network that wanted big time wrestling, so it was more of a supply/demand situation. 

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Vince tried shopping the shows to other networks thinking he was going to get NASCAR money and everyone laughed at him, so he had to resign with Viacom and they had him by the balls. 

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7 hours ago, Vader does my taxes! said:

A couple of years ago - probably in the same time frame they started negotiating the new TV contract - USA decided to change their philosophy for original programming and get away from procedurals and action shows and branch out into serious dramas, comedies, etc.  The first wave of those shows seems to have largely flopped.  The comedies have largely gone unwatched (Donnie, Playing House, the paramedics comedy whose title escapes me right now), and the dramas have floundered except for Mr. Robot (season 2 of Satisfaction got burned off late Friday nights with virtually no promotion).

The last of USA's established hits are getting near the end - Royal Pains ends its run this summer - and Variety said they were struggling to get new shows in production.  Basically, Hollywood doesn't think they have a lot in the pipleline, so to speak.

Two+ years ago, they probably had a lot more faith in their original programming.

 

Benched was funny, but got cancelled due to this shift in tone.

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11 hours ago, RIPPA said:

- They will need to overcome stigma that Smackdown is a "B" Show (Dave mentions how when they did this the last time the Smackdown shows didn't draw and as soon as the removed the labels and they were just called WWE shows - the former Smackdown shows went up)

Sorry, but, when was this? Legitimately no recollection of this at all.

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2 hours ago, BL88 said:

Sorry, but, when was this? Legitimately no recollection of this at all.

I think like when JBL was champion. I seem to remember Smackdown house shows being branded as Smackdown shows drawing horrible including a MSG show that barely had 4,000 people. So this would have been 2005 or so.

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12 hours ago, Vader does my taxes! said:

A couple of years ago - probably in the same time frame they started negotiating the new TV contract - USA decided to change their philosophy for original programming and get away from procedurals and action shows and branch out into serious dramas, comedies, etc.  The first wave of those shows seems to have largely flopped.  The comedies have largely gone unwatched (Donnie, Playing House, the paramedics comedy whose title escapes me right now), and the dramas have floundered except for Mr. Robot (season 2 of Satisfaction got burned off late Friday nights with virtually no promotion).

The last of USA's established hits are getting near the end - Royal Pains ends its run this summer - and Variety said they were struggling to get new shows in production.  Basically, Hollywood doesn't think they have a lot in the pipleline, so to speak.

Two+ years ago, they probably had a lot more faith in their original programming.

 

You've got the time frames a little mixed up. Basically all their old hits were ending, then the "new" shows you mention here flopped and then the new management (Kevin Reilly, the old boss at Fox took over) decided to go all in on the new tone. It remains to be seen how they do. Mr. Robot and Colony are good shows, but they weren't huge hits or anything.

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Don't have time to read the whole thread, so hope it hasn't been mentioned already. Anyone see Cena and Roman being split up to run each brand as the man? Then they can lead to the eventual galactico main event as wrestlemania.

I'd like them to let the tag titles be defended across both rosters along with the women's title. There is enough depth for a women's tag championship as well, could even dip down to NXT to defend them there too.

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Meltzer says the current plan is Roman to headline Raw and Cena to headline Smackdown.

Re: USA Network.  Mr. Robot's ratings weren't outstanding, but it's generated a lot of buzz and critical praise, so I would say it's more of a success than Colony.  Apologies if I got the timeline a bit off.

When the current tv contract was negotiated, was anyone else a serious player?  I'm under the impression that Vince intended to shop the shows around and create a bidding war but there weren't any other realistic offers.  Certainly, he's probably undermined his bargaining position by shopping Smackdown around over the years and not finding a lot of interest.  The kind of money he (Vince) talked about in advance of the new contract probably wasn't realistic given how soft ratings have been the past few years.  Vince may have known that.  I wouldn't be too surprised if he threw out inflated numbers as a negotiating tactic to make it seem he expected more than he really did.  Though you risk disappointing investors' expectations and damaging your stock price if you do that.

The company's biggest bargaining chip is taking their television to the Network, but that's only a realistic threat if you can live without the tv revenue or generate the same revenue through added subscriptions or advertising.  I doubt they could get enough new subscribers to offset what USA pays, and the business model that makes streaming games exclusively on your own site as profitable is years off.  There's a reason pro sports leagues still contract with tv networks and the like instead of streaming everything themselves.

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Another random note to follow up on Lesnar

His dates are worked out so far in advance - that is why it makes sense that he is on RAW (at least to start)

Obviously - they could work with him to change that but most likely he will be RAW

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Why limit Lesnar to a roster. Just make him a mercenary who can go between shows when needed. Make a weird rule that states anyone who was in the company from 2002 or prior can be on either show which gives Lesnar an excuse to jump between shows and also Taker, Kane, Big Show, Goldust, R-Truth, Jericho, Dudleyz all the excuse to jump shows.

Okay I didn't realize that many people were still with the company that wrestled for WWE in 2002

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Smackdown was on Syfy on Friday nights. Ratings werent great because the show was on when no one was home. Smackdown was moved to Thursdays on Syfy. That didn't work because the show was on a Sci-Fi network. Smackdown was moved to USA on Thursday nights. That didn't work because....

It feels like WWE and USA execs got in a room to try to figure out why Smackdown wasn't working and the most obvious problem (there is too much WWE tv) was off the table and we somehow got to here.

The big question for me is where does NXT fit into all of this? WWE has already shown that it has no problem snatching half the NXT roster in one swoop with no plan for most of the talents. It will probably get worse with the brand split. On one hand NXT is wwe developmental. On the other hand, it is its own brand and is arguably the flagship of the Network. 

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14 minutes ago, CHIKARA MARK~! said:

I'm hoping The Drifter doesn't get drafted, and just shows up on all shows to get the shit beaten out of him.

Well he IS a drifter - it wouldn't make sense for him to stay in one place. 

It also doesn't make sense that he has an announced hometown, but that's besides the point. 

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