To get ready for WMIII him and steamboat where in six mans on the house show loop and they just did various sections they had planned out for their mania match.
I think it's pretty well known that these companies survive off a small number of people who bet way too much (similar to various porn sites) they even have a term "heavy user" which is also used in fast food and alcohol companies.
I think AEW has done this a few times.
One of my favorite stories from Jerry Jarrett's TNA book is making Russo an onscreen character to get him out of creative meetings.
went to an Orville Peck concert and there was a guy wearing a cowboy hat, boots, AND NOT MUCH ELSE! I was like I don't know if I'm old enough to be seeing this