A lot of the issues stem from things outwith TK’s control, but he handles them in such an outside the box manner that it can be jarring.
Sammy is a prime example of it. As his popularity starts to rise with the fans, he starts to get a push, then does the Sasha comments and gets pulled from TV.
He returns, feuds with Matt Hardy, Matt Hardy gets injured. The feud slows down until Matt returns and we eventually get a blow off.
He then wins the TNT belt and loses to Cody, who almost immediately gets Covid. interim title is brought in. Feud is interrupted until Cody returns.
He then finally beats Cody and moves onto Scorpio, somewhat taking Cody’s place after Cody departs.
During this time his relationship with Tay becomes known and for whatever reason fans quickly turn on both, despite Tay being one of the most popular wrestlers and Sammy being very well liked at the time, they are both now hated (and that’s going up against Dan Lambert). So the dynamic changes once again due to no fault of TK’s.
and that’s just one guy. TK has had to do a lot of fire fighting in AEW’s short history. Covid, Brodie’s passing, injuries, Cody’s departure, this MJF thing.
He must feel like one of this plate spinning guys you would see on talent shows.