I don't think they quite care so much about that any more. Hell, I know it's only the US Title, but I remember Bryan getting put over strong the Raw before Night of Champions 2010, then going on to beat Miz for the belt. London & Kendrick had weeks of clean wins over MNM as well, before beating them for the belts at whatever PPV that was. I'm sure there are a bunch more high profile and recent examples too, but those are just a couple off the top of my head. That being said, I kinda think Bray Wyatt will be inserted into the match and get the nod, and cash in after a long period. Has the MITB winner ever had an "entourage" to help him out? Was Edge with Hawkins and Ryder at the time he had the briefcase?