Could be mistaken but it's not a name change. They want to create a new unified merging HBO Max & Discovery Plus. Keep in mind all decisions are made by greed in Hollywood. So while HBO Max has excellent brand recognition, if there is no HBO Max anymore then no can gt it for free. You can bet your ass the new MAX won't come free with an HBO subscription. You can bet your ass the new MAX won't be free to AT&T / DirecTV customers for however many months. It's strictly semantics to mak