Endeavor's Mark Shapiro on ESPN+: βItβs the UFC that is driving sign-ups by every metric we look at. Itβs not even close. There are a lot of nice-to-have (properties) on the platform. But UFC is appointment viewing.β SBJ Media is out.πhttps://t.co/8zUCK03qhEπ pic.twitter.com/4iU0QGEqxq
— John Ourand (@Ourand_Puck) February 11, 2020