Endeavor's Mark Shapiro on ESPN+: β€œIt’s the UFC that is driving sign-ups by every metric we look at. It’s not even close. There are a lot of nice-to-have (properties) on the platform. But UFC is appointment viewing.” SBJ Media is out.πŸ”’https://t.co/8zUCK03qhEπŸ”’ pic.twitter.com/4iU0QGEqxq

— John Ourand (@Ourand_Puck) February 11, 2020