Simple. He's wearing it on his neck so it's always visible, can't be covered up easily. It's symbolic of him going "all-in" on his brand and his company and not having a backup plan. It means he's literally got his neck on the line for AEW and his family. SKIN IN THE GAME!!! https://t.co/7MpqXPbDtw

— King (@LexisKingWWE) March 1, 2020