Let's be honest, that Hogan train would've kept going, probably even longer, if the WWF went under. Also, the situation is what if they went under, not any other situation. I'm looking at a few different things that may have happened... We need a timeline, and I'm going to say late 97-early 98 since they had to let Bret out of his contract around that period. Really, what was the boom by April 98, for the WWF? Ratings. However, do those bring in revenue yet, by that time? I'm guessing not. Russo, etc. would not have been as big commodities and thus, may have never been signed to help the ailing WCW. WCW would have probably been stronger leading up to 2001 since they'd end up signing God knows who. Hogan still would not have allowed much wiggle room for new stars in that company or for putting over WWF guys. Bischoff sold Hogan the soul of the company in 94 since I think we can all agree that not creating new stars was a big part of WCW's failing business, by 2000. The only way they got Hogan, besides money, etc., is with the creative control. That being said, the Turner merger was happening, no matter what. WCW may never have turned a profit, at all, without the boom and the competitive nature of the business of the boom. So, Kellner and the rest of the corporate guys may still have pulled the plug. I suspect the ratings for Nitro, etc. would've been a little higher since I think Bischoff's business model from 95-98 would have stuck around longer and business would not have tanked quite as much leading into 2000. In my opinion, Kellner would've pulled the plug on wrestling on TBS/TNT and Fusient would not have come into the picture. It's not easy to get a TV deal so suddenly and without lengthy negotiations. I guess one could argue that the company could have gone on hiatus while negotiations took place and not be hit too badly when they returned. Of course, this is all assuming ratings for the shows were higher than they ended up being in reality, by 2001. Overall, I suspect that PPV buys, house numbers, and other business aspects would be a little higher. If the ratings were the same, they'd end up passing on buying the company, in my opinion. ECW may have had a shot at getting the USA slots of the WWF but Paul still had no idea how to handle the business aspects of the company. He would have needed to sign some new/old talent. The hayday of ECW booking and stuffing instead of potatoes were gone by 1998, so they would need fresh faces and a different business model, to live past 2001. I suspect, if they got a deal with USA, they'd be able to sustain good enough ratings to keep the deal but honestly, where does that get them? A TV deal and the usual crappy ad revenue for a wrestling product. In my scenario, now they have to pay for more talent and Paul would end up probably having to sell off part or all of the company to stay afloat. If I remember correctly, he never wanted to do that. If he ended up selling and finding some company to fix things, while retaining Paul as creative head, they'd be alright and might continue to grow in the Northeast and branch of to the West coast. In the end, I think WCW would have tanked. If Vince had some capital (pun intended) stashed, he would buy the brand and probably try and find a TV deal and he might even have gotten the brand for the same price he paid in reality. If he didn't buy the brand, I think eventually, he would have started a new company and grown it, as best he could, or even have bought into ECW, again if he had the capital (is that the correct spelling?). Wrestling would be pretty scaled back, I suspect, with one tiny company running the ship. Whether or not Vince returned, their would have been a power vacuum and someone would have shown up, with some company and would have attempted to become #1, ala TNA in 2002. Finally, I just can't see Vince just disappearing like Howard Hughes. Although, it is not a guarantee Vince would have had any money after selling off the company. I tend to think Turner would have bought the assets of the WWF and they would have died in 2001 along with WCW.