James Beard or Mark Nulty or someone with knowledge posted about this on WC.The Jarretts were running the Sportatorium with crowds of a couple of hundred, not paying very much for tickets, so Pedicino or whoever was in charge of Global thought it'd be better to sell the first couple of rows at higher prices, then just paper everything else, get crowds of 1000+ to look good for TV, and make out like bandits on the concessions, which the promotion ran themselves. They might have actually owned the building, not sure about that but it was certainly not an expensive venue to run.